Blogs

In the sports industry, buying behavior typically isn´t just about needs and needs only but environment, emotions, and identity. What looks in many situations like spontaneous decision is in reality the results of well-targeted experiences and the way the fans who make decisions can become sold. In Shopology: Selling It, by Paco Underhill , a retail anthropologist, one of the most interesting concepts in retail space is the "decompression zone" which is the moment where cons