Blogs

How to know when to go qualitative and when to go quantitative. Photo by Lukas on Pexels. The starting point of all great marketing insights is a good question, since after all questions are everywhere. However, there is a catch: the kind of answers you get will greatly depend on the form in which that question is asked. Some questions are heard with curiosity and open discussion, others are answered in numbers and data. It is knowing the difference between qualitative and qu

Image by Vlada Karpovich on Pexels. There’s more to a successful website than an excellent product behind it, it’s the strategy that converts visitors into returning customers. E-marketing is the way to obtain three essential things for a brand: get traffic, convert customers and increase sales. More profound, it turns these steps into relationships based on knowledge and value. Gaining Traffic: In today’s online market, brands compete for your attention on a variety of plat

Image by Fauxels from Pexels. In a society where the trends change overnight and consumer tastes evolve by the second, it is marketing research that points us in the right direction. It is not sufficient to possess data - we must also attain knowledge, which requires making sense of uncertainty. Every winning campaign, product launch or rebranding exercise begins with a simple question: What do we need to understand before taking action? Focusing on that research as part of t

Real estate clients don’t just need data, they also crave clarity. When you’re dealing with mortgages, interest rates or long-term...

Insights from leaders across industries on why successful sports marketing requires both measurement and emotion. Photo by Artem Podrez ...

The goal of content marketing in real estate is to guide buyers into the future lifestyle by telling a story rather than showing housing...

Image by Bekka Mongeau on Pexels. The marketing mix is also utilised by professional sports teams to engage fans at a deeper level....

Image by AS Photography on Pexels. The concept of "brand" in the real estate industry refers to much more than just a symbol. The primary...

From real estate, every good property begins with a plan. Marketing websites are no different, and a beautiful listing can only take you...

When you buy a home, it’s never only about money; it’s about emotions, timing and trust. That’s why the five stages of the buyer’s...

On the subject of consumer behavior, personal factors can sometimes matter more than any general cultural trend . In sports in...