Alejandra Ayala Rivera

I am a bilingual marketing and media professional passionate about connecting audiences with meaningful experiences through sports, entertainment, and digital storytelling. With a background in Digital and Interactive Media at Florida International University and hands-on experience in the sports, media, and real estate industries, I bring creativity, strategy, and attention to detail to every project.

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I have worked with organizations like the Miami Marlins, where I created engaging social media content and supported sponsorship activations during live games. At Panther NOW, FIU’s student publication, I covered campus sports and entertainment events as both a writer and photographer, sharpening my ability to capture stories visually and in writing. My role as a Marketing Coordinator for Ayala Bienes Raíces also allowed me to design brand strategies that boosted sales by 50%, demonstrating my adaptability across industries.

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Beyond professional roles, I have led initiatives through Alpha Kappa Psi Professional Business Fraternity and built my own photography business, Ayales Shoots, cultivating strong client relationships and creative branding strategies.

 

Fluent in English and Spanish, and proficient in creative tools like Photoshop, Lightroom, and Canva, I am committed to combining technical skills with cultural awareness to deliver impactful marketing and media solutions. My goal is to continue growing in the field of sports marketing and digital fan engagement, helping brands and organizations tell stories that inspire, connect, and leave lasting impressions.