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Marketing Portfolio

Personal Brand

I’m a bilingual sports marketing strategist passionate about combining analytics, storytelling, and digital strategy to help sports brands build stronger fan engagement and measurable growth. This project reflects my approach to turning sports passion into loyalty-driven marketing strategies and meaningful fan experiences.

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Brand Strategy Plan - Nico Pico

This brand strategy project explores positioning, target audience analysis, and creative branding concepts developed for Nicopicó. The presentation focuses on building a recognizable brand identity through consumer insights, visual storytelling, and strategic marketing decisions.

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Marketing Plan - Disney’s Zootopia 2 × Cinépolis Mexico

Esta es la descripción de tu proyecto. Ofrece una breve descripción para explicar el contexto y antecedentes de tu trabajo. Haz clic en “Editar texto” o doble clic en la caja para comenzar.

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Carnival Proposal Idea

This project explores market research and strategic analysis developed to evaluate growth opportunities for Carnival Cruise Lines. The presentation focuses on identifying target markets, consumer behavior insights, and data-driven recommendations to support future marketing investment decisions.

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THE PANTRY BY ROSE'S DAUGHTER - SOCIAL MEDIA MARKETING PLAN

This social media marketing plan explores strategic content, branding, and digital engagement ideas developed for The Pantry by Rose’s Daughter. The project highlights audience-focused marketing strategies designed to strengthen brand awareness, customer connection, and online growth.

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Nombre del proyecto

Esta es la descripción de tu proyecto. Una descripción puede explicar el contexto de tu trabajo. Haz clic en “Editar texto” o doble clic en la caja para comenzar.

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© Alejandra Ayala 2025 

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