Johanna Gómez González
MSM Graduate - Director of Housing at InCharge Debt Solutions
According to Johanna Gómez González, Director of Housing at InCharge Debt Solutions and a FIU MSM graduate, branding is an emotional bond that endures beyond the actual sport.
“Branding is more than a logo, especially in the sports industry. It is the emotional connection that keeps fans engaged long after the game ends. Digital strategies and analytics give organizations the power to understand that connection in real time, where data turns into loyalty and moments into movements.”
Her insight reminds us that sports brands thrive not by surface-level imagery but through the emotional relationships they create with fans. When those bonds are measured and reinforced through analytics, they become movements that extend far beyond the arena.
